Envelop your senses with the power and love of the Samoan people in this exclusive fragrance that pays tribute to Forever’s Founder, Rex Maughan, and his deep connection with the Samoan Islands.

In Samoan, alofa means ‘love’ – a word woven into the fabric of Forever by Rex, who often said, “The power of Forever is the power of love.”

Forever Alofa Fine Fragrance delivers this sense of love in an alluring scent crafted and blended exclusively for Forever. The complex fragrance features a carefully selected combination of botanicals that captivate. Floral notes like sweet jasmine intertwine with crisp citrus and warm aromas of sandalwood. The result is an elegant scent, capturing the essence of femininity.

Beyond its fragrant appeal, the bottle delights too. Forever Alofa Fine Fragrance is housed in a thoughtfully designed bottle featuring cultural, traditional artwork designed by a Samoan artist representing the true meaning of alofa.

This expertly crafted fragrance provides a beautiful finishing touch to everyday wear or a special occasion. Feel the power of love with Forever Alofa Fine Fragrance.